Is WhatsApp for Business really needed?

When we learnt of WhatsApp for business, currently still in its testing phase, our immediate thought was, is it really needed? With so many free messaging business applications, such as email, could WhatsApp really be the must have business tool of the future?

Our initial thoughts on WhatsApp for Business

Useful for customer service, but what about security?

What do businesses that already use WhatsApp think?

I spoke to a manager at an enterprise phone company in the UK who are currently using the regular version of WhatsApp for business communication. His thoughts were,

Conclusion

We’re a generation of instant messaging and our demand for faster, more easily accessible customer service is only growing. For B2C business, I think WhatsApp for Business is going to be great (if they limit advertisements). However, for use as an internal communication tool, it’s a potential time waster. We’ll be watching the WhatsApp space…

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