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How to gain 1 Million views on TikTok in a day

Decoding what the For You page wants from you.

TikTok could feel like a labyrinth.

Sometimes the video balloons up quick; at other times its crawls and stagnates. Sometimes you attempt a new trend and it works; at other times you wonder if anyone even cares about you. Sometimes you google for top tips and things improve a little; at other times you feel like abandoning your account altogether.

That led you to think TikTok is unpredictable and arbitrary.

Except that it’s not.

It is often less about the presumed ambiguity than it is about engineering your videos right.

Let me explain how.

TikTok provides some useful analytics about your videos that you can view on the app itself.

Using a recent video as a case study, I’ll dissect its analytics and summarise three key takeaways on what the For You page really wants from you.

Here’s the protagonist: a TikTok posted last month!

It exceeded 1 Million video views in under 18 hours, and gradually accumulated another 4 Million views in the next few weeks.

Observation:

At 5 million views, the video has 606.1k likes.

Its like-to-view ratio has hovered consistently around 12–15% after the first few hours, which is relatively standard compared to other TikToks of slightly lower views from the same account.

So, what?

‘Likes’ matter, but it isn’t the most crucial thing you should care about.

It is also helpful to note that the like-to-view ratio tends to be significantly higher for videos with very low views. It may seem counter-intuitive, but here’s why. This is because videos with very low views typically have an audience consisting of mainly your own followers rather than unassociated viewers coming from the For You page. Followers have been observed to part with their ‘likes’ more readily than non-followers. In a way, this makes sense as it reflects precisely the reason why they followed you — they enjoyed your videos.

So, what you’re likely to see for a TikTok with several million views is this: It starts off with a high ‘like’ rate when it is first posted, but as it gains more views on the For You page, that ‘like’ rate decreases but remains consistent within a range from then on.

Observation:

At 5 million views, the video has 769 comments and 772 shares.

The comment-to-view and share-to-view ratio both stand above 0.01%.

So, what?

From experience, videos that run above a million views are generally correlated with crossing the 0.01% threshold for these two metrics, although it can vary. Also, this percentage typically rises proportionally with video views.

Observation:

The video is 12.47s long.

Its average watch time of 13.7s far exceeds its length by nearly 10%, and the percentage of all viewers that completed watching the video from start till end is 56.79% (i.e. more than 1 out of 2 viewers).

So, what?

If there is one most crucial factor you need to care about, that is getting your viewers to stay and watch your content for as long as possible.

The biggest telltale of whether a video can perform well on the For You page typically lies in these two statistics: the ‘average watch time’ and ‘watched full video’. In a sense, you can understand it as a direct indication to the algorithm that it’s a video worth watching. From the platform’s perspective, it is likely to want to prioritise keeping their viewers on the platform too.

One thing to note here is that what justifies a good ‘average watch time’ and ‘watched full video’ is relative — whether or not they are able to drive your video up the algorithmic ladder pronouncedly depends a lot on your video’s length and other external factors. But the core remains the same: focus on getting your viewer to stay and watch for as long as possible.

Gaining video views on TikTok is not arbitrary.

The For You page that drives the bulk of viral views is looking out for a few specific things, most of which you are able to engineer.

In this post, I’ve covered three aspects of the analytics provided by TikTok on the app, namely its various engagement metrics and watch time.

Of course, what I’ve shown here in this post is only a small part of a much broader and more complex ecosystem of internal and external factors that equally affect video views on TikTok.

Nonetheless, it is still a good place to start when you feel stuck with your progress on TikTok.

Also, it is important to note that I’ve kept this post relatively concise and technical by spotlighting the numbers per se rather than the more creative part of video-making that underlies their growth. Those are real juicy bits as well, which I can hopefully find enough time to cover them in a more extensive article in time to come. 💛

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