These 4 Personas Will Make You an Unstoppable Writer

How you can overcome writer’s block by effectively communicating with yourself

Every writer knows what it feels like to be in the zone. It’s euphoric to see your page get flooded with ideas. Then you stop. You already have all these ideas, but you’re having trouble stringing the words together. You don’t know how to actually start.

Writing is only fun when you’re not stuck. So the question is, what makes you stuck?

A writer’s block happens when you are constantly interrupting yourself. In the middle of ideation, you outline your writing. Or while you’re drafting, you start editing as well. You end up doing too many things at once and overwhelming yourself.

The trick is to separate these stages into different personas and allow them to carry out their responsibilities only when they are required to.

These personas will help you structure all the ideas that are jumbled in your brain. Garner created these personas as a way to help writers improve their business writing. However, they are incredibly helpful in writing other kinds of content as well.

In his book, Garner outlines a model which he calls the “Madman, Architect, Carpenter, Judge” (MACJ). Who are they? What do they do?

The madman comes up with all sort of ideas. Are they workable ideas? We don’t know! But the madman’s mind is like an opened floodgate. He pours all of his thoughts and ideas onto paper, not worrying about what works and what doesn’t.

This is your brainstorming phase. When you’ve tapped into your madman persona, you shouldn’t worry about whether your ideas will work or not. Jot down anything and everything that comes to your mind. Fill that document with ideas. Do not limit yourself.

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